Roadside Chat uses the wide network of dynamic message boards on state highways to display conversation-starting safety messages and the current highway fatality count.
This is your program! The success of the program relies on message suggestions from you. Have something to say? If we use your message, we will be sure to contact you and acknowledge you by using your first name, last initial, and city when we promote the message.
All messages must be related to highway safety and try to focus messages on the five specific areas where drivers can make the most difference in bringing down the number of fatalities: buckle up, slow down, pay attention, be alert and drive sober.
The messages are a mixture of:
All the messages are followed by a “back story” explaining messages on the Zero Fatalities blog, Zero Fatalities Facebook and Twitter feeds. The goal of each week’s message and story is to start conversations related to safe driving behavior.
The program, which originally ran on Mondays, was launched as Message Mondays on Aug. 5, 2013. It was created to help drive awareness of the number of fatalities that occur on Iowa’s roadways and help start conversations around safe driving behavior. The program moved to Fridays on July 2, 2021, to help reach travelers near the highest fatal crash days of the week (Friday is the second, Saturday the first, and Sunday is the third). In addition, posting messages on Friday reaches both weekday commuter traffic, as well as travelers who may be heading out of town for weekend activities.
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