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Even One Fatality is Too Many

2020 Statistics

Chill out icon

DRIVE CHILL

158

lives lost from speeding / aggressive driving

Drive Sober icon

DRIVE SOBER

121

lives lost from impaired driving

Focus on the Road icon

FOCUS ON
THE ROAD

19

lives lost from distracted driving

Stay Alert icon

STAY ALERT

4

lives lost from drowsy driving

Buckle Up icon

BUCKLE UP

101

lives lost from not buckling up

Crashes are not inevitable

2021 Iowa Traffic
Fatalities to Date

176
FATALITIES REPORT CARD

94% of crashes are caused by human error

Zero Fatalities – sounds like an impossible goal unless you think about it one person or one crash at a time. A recent study showed 94 percent of crashes are caused by human error. Had each person causing a crash changed one or more behaviors, that crash would have been avoided. View statistics broken down by age, driving conditions, holiday travel, and more.

Crashes, including those causing fatalities, are not inevitable. We’ve identified some of the most dangerous behaviors that are killing people on Iowa’s roads. They are speeding, driving impaired, driving distracted, driving drowsy, and not buckling up. View this year's report card.

We don’t have to convince people that zero fatalities is a good goal. Everyone already has that goal for themselves and their loved ones.

If every family focused on these five behaviors, together we can reach zero fatalities.

2020 statistics

Last year, 338 people lost their lives on Iowa roads. All but a few of those deaths were caused by one of these human behaviors:

  • Speeding or driving aggressively
  • Impaired driving
  • Distracted driving
  • Drowsy driving
  • Not wearing a seat belt

Simply put, these crashes didn't have to happen. View the statistics.


Roadside Chat

A Few Words Go a Long Way

Iowa’s Roadside Chat program uses our wide network of dynamic message boards on state highways to display safety messages and the current highway fatality county. The program which began in 2013, was originally called Message Mondays. Learn more about Roadside Chat.

Iowa interstate message sign - Eddie says don't tweet and drive the Twitter's full

Have something to say to Iowa drivers that could save a life?

The success of the program relies on message suggestions from you. Help start a conversation around driver safety by submitting your own Roadside Chat safety message that focuses on one of the five behaviors: Buckle up | Drive sober | Stay alert | Focus on the road | Drive Chill You could help save a life!


SUBMIT YOUR MESSAGE

ROADSIDE CHAT BLOG


Real life Stories

SE IOWA FAMILY CREDIT SEAT BELTS FOR SAVING THEM IN A CRASH

It’s an exciting time in the Danville home of the Boughton family. The backpacks are loaded and ready for Harris, 6, and Cate, 5, to start school... Read more

Broughton family crash story images

DINNER'S GOING TO HAVE TO WAIT

It was Nov. 20, 2012. Mary Litterer had all the makings of Thanksgiving dinner in the trunk of her Lincoln Continental as she drove west on the Avenue of the Saints... Read more

Litteral family crash story images

WHAT DOES IT TAKE TO MAKE THAT CONNECTION?

Growing up, Noah Reyman didn’t wear a seat belt very often. “We had a van and the kids were always running around in the back,” he said. Not having to wear a seatbelt as a kid has... Read more

Reyman family crash story images

LAURA'S STORY - "I DROVE DISTRACTED AND A MAN DIED"

Laura Maurer isn’t a victim of distracted driving. She was a perpetrator. Now she lives with the fact a 75-year-old husband, father, and grandfather is dead because she looked... Read more

Maurer family crash story images

I’m the same person. I’m just sitting down

In 1993, Heather Hurd was like many high school seniors. She was trying to decide if she wanted to play golf in college, as she had done so well at Ida Grove High School... Read more

Heather Hurd family crash story images

Zero Fatalities Video

Grim - Distracted Driving

Grim has little influence over "Super" fans.
Buckle Up. Every seat. Every time.

Our Family Protecting Yours - Winter driving tips.

Whatever your excuse is for not buckling up – it’s a load of cr@p.

Don't invite Grim to your Happy Hour

View more Zero Fatalities videos on YouTube | Download Zero Fatalities videos

Zero Fatalities program partners

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Iowa Department of Safety logo
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