lives lost from speeding / aggressive driving
lives lost from impaired driving
lives lost from distracted driving
lives lost from drowsy driving
lives lost from not buckling up
Zero Fatalities – sounds like an impossible goal unless you think about it one person or one crash at a time. A recent study showed 94 percent of crashes are caused by human error. Had each person causing a crash changed one or more behaviors, that crash would have been avoided. View statistics broken down by age, driving conditions, holiday travel, and more.
Crashes, including those causing fatalities, are not inevitable. We’ve identified some of the most dangerous behaviors that are killing people on Iowa’s roads. They are speeding, driving impaired, driving distracted, driving drowsy, and not buckling up. View this year's report card.
We don’t have to convince people that zero fatalities is a good goal. Everyone already has that goal for themselves and their loved ones.
Last year, 338 people lost their lives on Iowa roads. All but a few of those deaths were caused by one of these human behaviors:
Simply put, these crashes didn't have to happen. View the statistics.
Iowa’s Roadside Chat program uses our wide network of dynamic message boards on state highways to display safety messages and the current highway fatality county. The program which began in 2013, was originally called Message Mondays. Learn more about Roadside Chat.
The success of the program relies on message suggestions from you. Help start a conversation around driver safety by submitting your own Roadside Chat safety message that focuses on one of the five behaviors: Buckle up | Drive sober | Stay alert | Focus on the road | Drive Chill You could help save a life!
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