Iowa Zero Fatalities logo

Even One Fatality is Too Many

2018 Statistics

Chill out icon

CHILL OUT

157

lives lost from speeding / aggressive driving

Drive Sober icon

DRIVE SOBER

108

lives lost from impaired driving

Focus on the Road icon

FOCUS ON
THE ROAD

23

lives lost from distracted driving

Stay Alert icon

STAY ALERT

1

lives lost from drowsy driving

Buckle Up icon

BUCKLE UP

80

lives lost from not buckling up

Crashes are not inevitable

2019 Iowa Traffic
Fatalities to Date

312
FATALITIES REPORT CARD

94% of crashes are caused by human error

Zero Fatalities – sounds like an impossible goal unless you think about it one person or one crash at a time. A recent study showed 94 percent of crashes are caused by human error. Had each person causing a crash changed one or more behaviors, that crash would have been avoided. View statistics broken down by age, driving conditions, holiday travel, and more.

Crashes, including those causing fatalities, are not inevitable. We’ve identified some of the most dangerous behaviors that are killing people on Iowa’s roads. They are speeding, driving impaired, driving distracted, driving drowsy, and not buckling up. View this year's report card.

We don’t have to convince people that zero fatalities is a good goal. Everyone already has that goal for themselves and their loved ones.

If every family focused on these five behaviors, together we can reach zero fatalities.

2018 statistics

Last year, 319 people lost their lives on Iowa roads. All but a few of those deaths were caused by one of these human behaviors:

  • Speeding or driving aggressively
  • Impaired driving
  • Distracted driving
  • Drowsy driving
  • Not wearing a seat belt

Simply put, these crashes didn't have to happen. View the statistics.


Message Mondays

A Few Words Go a Long Way

Message Monday refers to the Iowa Department of Transportation use of it’s wide network of dynamic message boards on state highways to display safety messages and the current highway fatality county. The program began Aug. 5, 2013. Learn more about Message Monday.

Iowa interstate message sign - Eddie says don't tweet and drive the Twitter's full

Have something to say to Iowa drivers that could save a life?

Submit a Message Monday safety message that focuses on one of the five behaviors that could save a life: Buckle up | Drive sober | Stay alert | Focus on the road | Chill out


SUBMIT YOUR MESSAGE

MESSAGE MONDAY BLOG


Real life Stories

SE IOWA FAMILY CREDIT SEAT BELTS FOR SAVING THEM IN A CRASH

It’s an exciting time in the Danville home of the Boughton family. The backpacks are loaded and ready for Harris, 6, and Cate, 5, to start school... Read more

Broughton family crash story images

DINNER'S GOING TO HAVE TO WAIT

It was Nov. 20, 2012. Mary Litterer had all the makings of Thanksgiving dinner in the trunk of her Lincoln Continental as she drove west on the Avenue of the Saints... Read more

Litteral family crash story images

WHAT DOES IT TAKE TO MAKE THAT CONNECTION?

Growing up, Noah Reyman didn’t wear a seat belt very often. “We had a van and the kids were always running around in the back,” he said. Not having to wear a seatbelt as a kid has... Read more

Reyman family crash story images

LAURA'S STORY - "I DROVE DISTRACTED AND A MAN DIED"

Laura Maurer isn’t a victim of distracted driving. She was a perpetrator. Now she lives with the fact a 75-year-old husband, father, and grandfather is dead because she looked... Read more

Maurer family crash story images

I’m the same person. I’m just sitting down

In 1993, Heather Hurd was like many high school seniors. She was trying to decide if she wanted to play golf in college, as she had done so well at Ida Grove High School... Read more

Heather Hurd family crash story images

Zero Fatalities Video

Don't invite Grim to your Happy Hour

Texting and driving? You’re acting like a JackA$$.

Buckle Up. Every seat. Every time.

Our Family Protecting Yours - Winter driving tips.

Whatever your excuse is for not buckling up – it’s a load of cr@p.

Really want this guy on the road?

View more Zero Fatalities videos on YouTube | Download Zero Fatalities videos

Zero Fatalities program partners

Iowa DOT logo
Iowa Department of Safety logo
Iowa Department of Public Health logo
Iowa Insurance Division logo

Ⓒ Iowa Zero Fatalities |  Terms of use